The 7 P’s of Marketing are the basis for all marketing work across the world.
How they can have a big affect on your business
Selling your products and services in today’s crowded marketplace (online or offline) is really hard to do. Where should you start, who is your ideal client and how much should you charge. Going cheap is generally a race to the bottom which only leads to failure.
Product – Quality, Image, Brand, Features, Availability
Process – Customer Focus, Business Led, IT support, Design Features, R&D
Price – Positioning, Discounts, Payment methods, Free or Value added incentives
People – Individuals on Marketing activities, Customer Contacts, Recruitment, Training, Culture
Place – Trade Channels, Sales Support, Segmented Channels
Promotion – Marketing Comms, Personal Promotion, Sales Promotion, PR, Branding and Direct Marketing
Physical Evidence – Sales Staff, Packaging, Printing, Branding
If you’d like to discuss how the 7 P’s are working for your business, please feel free to contact me as below.
Thanks for reading.
Andy Middleton – Graphite Media
